Don’t tell this generation’s men they’re not young anymore. Men between the ages of 18 and 49 thrive in demanding jobs, remain highly active and are more conscious of their health than ever.


Recent research has found that:

- Nearly half of Canadian parents (46%) watch amateur sporting events.*

- 34% of Canadian fathers played sports.*

- 53% of Canadian men were found to be active in some way.

- When the father is involved, 50% of children participate in sports.*

*Statistics Canada