16 Excellent Reasons to Invest in Digital Out-Of-Home Advertising (DOOH)

Several factors, including the fact that people are spending more than 70% of their time outside their homes, have led to major shifts in media usage. Traditional media investments are declining, as is the effectiveness of online advertising. 

By contrast, digital out-of-home advertising investments have seen sustained year-over-year increases. The reasons? DOOH is effective and delivers substantial advantages over traditional media. DOOH also offers a cost-effective means to extend the reach of other media.