Case Studies


Alberta Chrysler



Alberta Chrysler


Informational | Promotional | Brand Awareness


THE OBJECTIVE

Alberta Chrysler wanted to find a unique and effective way to engage with their existing and potential customers; in an effort to:
– Inform customers about their current promotions and competitions.
– Enhance existing customer relationships.
– Promote new vehicle models.
– Build brand awareness among their target market.


THE EXECUTION

Rec Media connected Alberta Chrysler with their desired target market by researching, coordinating and managing their campaign from start to finish. We facilitated the production and installation of 22 Rinkboard Panels, 14 Outdoor Banners, 8 Golf Course bench backs and 4 days of Experiential activation – together with double-page spreads in the City of Calgary Recreation Guide. The static advertising mediums were installed within Calgary arenas and athletic parks for a period of 36 months; with several artwork change-outs occurring every 12 months!


THE RESULTS

Together with the eye catching artwork, a unique out-of-home environment and captive audience – Alberta Chrysler successfully kept their brand top-of-mind in the community! The arena advertising alone yielded approximately 11,878,152 impressions!