Case Studies


ATB Financial



ATB Financial


Unique Out-Of-Home | Brand Engagement | Top-of-mind awareness


THE OBJECTIVE

Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and Crown corporation owned by the Province of Alberta. ATB Financial wanted to promote their brand where the community has always been, in order to:
– Build brand awareness
– Enhance customer relationships
– Target new customers


THE EXECUTION

Rec Media connected ATB Financial with their desired target market by researching, coordinating and managing their campaign from start to finish. Through face to face interactions, the brand ambassadors for ATB Financial were able to access community arenas in Alberta, where they handed out branded cushions and blankets for spectators to use while watching the hockey tournaments! The experiential campaign was complimented by 32 Indoor Wall Murals placed in 22 markets across Alberta; for a 26 week term.


THE RESULTS

Together with the brand message, unique out-of-home environment and captive audience – ATB Financial’s campaign yielded approximately 2,879,552 impressions from the Wall Murals alone!


Agency: DDB CANADA