Case Studies


Great Clips Field sponsorship



Great Clips Field sponsorship


Enhanced Customer Experience | Top-of-mind awareness


THE OBJECTIVE

Great Clips is a hair salon franchise with over 4,100 locations across the United States and Canada. Their advertising objectives for this campaign were to:
– Generate demand for their services
– Create top-of-mind awareness for both loyal and new customers


THE EXECUTION

Rec Media connected Great Clips with one of Calgary’s premier sporting facilities – The Calgary Soccer Centre! In an effort to create a highly impactful campaign – we facilitated a sponsorship and naming rights opportunity between Great Clips and the Calgary Soccer Centre’s “Beta Field”. The 3-year sponsorship allowed for the changing of the name of the field to “Great Clips Field”; installation of branded signage, as well as access rights for Great Clips to conduct experiential marketing solutions for 2 days per year!


THE RESULTS

This incredible sponsorship allowed Great Clips to reach their target audiences and create top-of-mind awareness for their brand, as well as enhance customer experience in a positive way through their ability to conduct experiential campaigns!