Case Studies


Ontario Ministry of Health



Ontario Ministry of Health


Increased Impressions | Increased Awareness


THE OBJECTIVE

The Ontario Ministry of Health wanted to engage with captive community audiences across Ontario in order to:
– Encourage and empower parents to make healthier choices for their families.
– Help parents personalize the importance of healthy weights for their children.
– Communicate their 5 year strategy to reduce childhood obesity by 20%.


THE EXECUTION

Rec Media was proud to help connect the Ontario Ministry of Health with affluent and active families in grassroots communities across Ontario! We facilitated the production and installation of 339 Rinkboards/Wallboards and secured advertising space for 145 Digital screens across 192 community arenas in 76 markets! Initially, the campaign was set to run for a term of 6 weeks; but due to the overwhelming response and feedback, majority of the advertising was extended a further 4 weeks!


THE RESULTS

Together with the brand message, unique out-of-home environment and captive audience – this campaign yielded approximately 15,828,864 impressions!


Agency: PHD CANADA