Increased Impressions | Brand Engagement | Product Knowledge
Alberta Treasury Branches, doing business as ATB Financial, is a financial institution and Crown corporation owned by the Province of Alberta. ATB Financial wanted to promote their brand where the community has always been, in order to:
– Build brand awareness
– Enhance customer relationships
– Target new customers
Rec Media connected Polident with their desired target market by researching, coordinating and managing the campaign from start to finish. Through face to face interactions, the Brand Ambassadors for Polident were able to access community arena’s in Ontario during hockey tournaments taking place between February & April 2019 in order drive awareness and educate consumers regarding Polident’s Clean & Refresh wipes. The experiential component was reinforced by rinkboards that were present in the hockey arena and visible to hundreds of the target spectators during the games!
Over 12,000 samples were distributed during 4 tournaments that took place in major and small markets within On tario! 14 rinkboard panels were installed within 6 community arenas for a period of 8 weeks, yielding approximately 387,745 impressions!