Case Studies


Telus Charging Stations



Telus Charging Stations


Increased Impressions | Brand Engagement | Top-of-mind awareness


THE OBJECTIVE

Telus is a Canadian telecommunications company that provides a large range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, and IPTV television. Telus wanted to “Raise the bar” and find a unique and useful way to interact with their existing and potential customers; in an
effort to increase top-of-mind awareness for their brand while enhancing customer relationships!


THE EXECUTION

Rec Media connected Telus with their desired target market by researching, coordinating and managing the campaign from start to finish. Rec Media facilitated the production and installation of 79 branded Charging Stations, 79 Framed Posters (52 week run); and 21 Rinkboards (24 week run) across 89 community hockey rinks in small and major markets within Ontario! The different advertising mediums worked together to create a unique and highimpact campaign for Telus!


THE RESULTS

Together with the brand message, unique out-of-home environment and captive audience – Telus’s campaign yielded approximately 15,964,615 impressions!


Agency: COSSET MEDIA