Case Studies


Tim Hortons



Tim Hortons


Increased Impressions | ITop-of-mind Awareness | Generate Demand


THE OBJECTIVE

Tim Hortons is a greatly loved Canadian fast-food restaurant chain, with its roots firmly embedded in the hockey community! Their advertising objectives for this campaign were to:
– Generate demand for their food and beverages
– Promote new specials and promotions
– Create top-of-mind awareness for both loyal and new customers


THE EXECUTION

Rec Media connected Tim Hortons with their communities by researching, coordinating and managing their campaign from start to finish. We facilitated the production and installation of 90 Rinkboard Panels across 63 small and large markets in Alberta, British Columbia and far up into the Northern Territories. The campaign started in December 2017 and is set to run for a period of 2 years!


THE RESULTS

Together with the eye catching artwork, a unique out-of-home environment and captive audience – Tim Hortons is successfully keeping their brand top-of-mind in the community! By December 2019 – their campaign will have yielded approximately 32,394,960 impressions!