Several factors, including the fact that people are spending more than 70% of their time outside their homes, have led to major shifts in media usage. Traditional media investments are declining, as is the effectiveness of online advertising. By contrast, digital out-of-home advertising investments have seen sustained year-over-year increases. The reasons? DooH is effective and delivers substantial advantages over traditional … Read More
Today’s busy women between the ages of 25 and 49 strive for the perfect balance between working full time, family responsibilities, maintaining the home and exercise. In this infographic, find out why the busy woman is one of the most desirable audiences for advertisers, and how to communicate with her effectively.
At Rec Media, we’re passionate about grassroots sports. Sports runs in our DNA, not only as an advertising network specialized in recreational facilities, but as advocates for sport’s ability to positively impact Canadians. In our recent blog post, entitled Sharing the Glory: Benefits of Team Sports for Children, we discussed the benefits of sport participation amongst children. Industry research has shown … Read More